A filterable selection of BX Media engagements. Each one tied to a specific outcome — audience growth, organic views, earned media value.
Led social for Inter Miami CF across the Messi era. Grew Instagram from 1M to 18M followers, scaled TikTok from 400 to 800K organic, and made the club the #1 US sports team on TikTok.
Directed event social strategy and the hero commercial featuring Khaby Lame, Ronaldinho, and Fabrizio Romano.
Built the FC Series TikTok from 0 to 370K followers featuring Barcelona, Real Madrid, Arsenal, and Chelsea.
Managing pre-World Cup social for Brazil & Argentina friendlies. Grew the account from zero to 13K followers and 20M+ views in the early campaign phase.
Social campaigns for the Pop-Tart Bowl and Cheez-It Bowl — both events received national media attention.